Interested in building and designing your own photography website? Read this article and learn how to design amazing photography websites!
As a professional photographer, your website is the most important part of your online identity. The website determines how potential clients see you and identifies whether or not they will contact you to book your services or to buy your products. Even though photographers are creative souls and they are pretty amazing at creating fascinating photographs, that skill does not necessarily translate into web building talent. Not all photographers know how to build websites and that is fine. As long as you admit that you don’t know anything about website building or website designing you are fine. You can always look for help or you can devote yourself to learning more about website designing.
In this article, we are going to present you 6 effective tips that can help you design an attractive, effective, and professional photography website.
- Begin with a template – The easiest way to design your website is choose a template that will suit your photography business and style. The creative website providers such as PhotoFolio, Squarespace, and Photoshelter offer great all-in-one portfolio pages with powerful page building tools, hosting, email, and a rich collection of themes and templates. Make sure to use professional tools and please avoid bad designed or free solutions.
- Stay focused – When a potential client or customer visits your website, they want to know what you are good at as soon as possible. If they are looking for a wedding photographer, they want to see unique wedding pictures and fascinating style and not a generalist who has some wedding photos thrown in with architecture, food, reportage or sport. Your customers should know what you are good at from the moment they visit your website.
- Use helpful gallery titles – Once you will choose a template and niche, you need to build galleries and portfolios that will promote your specialty. A part of this process is creating accurate and helpful gallery names to present your work and style. Please avoid vague gallery names such as places, people, things, and etc.
- Show your best work – If you want your clients to take you seriously you need to show them how good you are at what you do. You need to do something to step aside from the crowd and show you are better than your competitors. You can start by presenting your best work.
- Provide real contact information – Writing contact information on your About page is helpful but it is not enough. Your visitors and potential clients should not have to think about where to find you or your contact information. You need to make it as obvious as possible. We recommend you to have a special page titled Contact. Once the clients open this page, they should see your contact information such as email address and phone number right away. You can add your studio or office address as well.
- Consider the client first – If you analyze these tips you will notice that they all have something in common – when creating and designing your website – always consider your clients and their needs first. Your photography website should use large and high-quality images, be easy to navigate, and offer professional and user-friendly service. Your visitors and potential clients should know what type of photographer you are, how to contact you, and where you are located!
Establishing an online presence and designing your own website is the best thing you could do for your photography business! Good luck!